Bringing Attention to Community Focused Practice
Challenge
- Launch a website to introduce the new practice quickly.
- Make it easy for potential clients to understand services.
- Introduce the space as a resource and inviting environment.
- Be easily found on Google, and get recurring clients
Strategy
- Build a responsive Webflow site to allow for easy updates, integrations, and future growth.
- Streamline flows to guide users to the contact form.
- Create custom CMS blogs to drive traffic to the site.
- Add subtle, lightweight animations to prolong user engagement.
Crafting a Safe and Inviting Site to Match the Physical Space
The goal was to reflect the inviting feel of the physical practice while making it easy for families to understand services. I created a cohesive design system using Sadie’s logo and photography, with typography, colors, and layouts that emphasize clarity, credibility, and approachability.
- Art Direction
- UX strategy
- Design System
- User Journey Mapping
- Website Design
- Strategic Copywriting
Building a Scalable Site
The site was developed in Webflow for quick launch, mobile-first performance, and easy post-launch updates. A custom CMS powers the Resource Nook, and lightweight animations add visual interest while maintaining fast load times.
- Webflow development
- Custom CMS
- Interaction Design
- SEO Advanced SEO
Results
Sadie is thrilled with the site, calling it “nothing short of amazing,” and has already requested expanded functionality for live events. The custom CMS makes it easy to manage and grow the Resource Nook, helping families access valuable content. The site balances credibility with warmth, establishes her as a trusted community resource, and provides a strong foundation for ongoing SEO and future features.
Reflections
I’m proud of this project because we launched on time within a tight budget, delivering a site that is clear, professional, and inviting. The client’s excitement and ongoing requests for new features show the value of thoughtful design and development.
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